The Culture Beat

May 4, 2006

Things That Make Me Happy

Filed under: General Pop Culture — Culture Beat @ 7:16 pm

No cultural analysis. No complaints. No search for meaning or profundity. Just an (hopefully) ongoing mention of pop culture stuff that makes me feel good. Let’s start with a big one: The upcoming World Cup , which begins five weeks from tomorrow in Munich.

Nike — no surprise here! — is pulling out all the stops with an ad campaign called Joga Bonito, Portuguese for “play beautiful.” It’s a series of videos featuring some of the best players in the world: France’s Thierry Henry, Brazil’s Ronaldinho and others.

What really makes me smile is the video entitled “Brasil Team.” As host Eric Cantona tells us, watching them play is like listening to an orchestra. It has everything — well, almost everything — you love about Brazil: a mixture of incredible football, piety (they pray the “Our Father” before going onto the field) and, of course, music.

In this case it’s the Blackeyed Peas’ version of Sergio Mendes’ “Mais Que Nada.” While their version rates a purchase from iTunes, I would be remiss if I didn’t direct you to the good stuff: the original by Mendes and Brasil ’66 and a jazzier version by the German ensemble 4 to the Bar.

Check out the video and see if you don’t smile, too.

o aria aio opa opa opa
o OOOO aria aio opa opa
Mais que nada
sai da minha frente
que eu quero passar
pois o samba esta animado
a que eu quero e samba
este samba que a mistura de maracatu
e smaba de preto velho, samba de preto du
Mais que nada
um samba come este tao legal
voce nao vai querer que eu cheque no final
o aria aio opa opa
o OOOO aria ail opa opa opa

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1 Comment »

  1. Is pretty stinkin SHWEET!

    Wish I could play ball like that. But hey! That’s what practice is for!

    Thanks for making my day!

    Comment by Ashley — May 16, 2006 @ 9:26 am | Reply


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